Tag Archives: PEG

Feds approve Comcast acquisition of NBC

FCC, Justice approves Comcast and NBC joint venture.

According to the FCC’s press release, “the conditions imposed by the Commission address potential harms posed by the combination of Comcast, the nation’s largest cable operator and Internet service provider, and NBCU, which owns and develops some of the most valuable television and film content.” Conditions also include:
” Public, Educational, and Governmental (“PEG”) Programming. Comcast will safeguard the continued accessibility and signal quality of PEG channels on its cable television systems and introduce new on demand and online platforms for PEG content …”

Public Access stations are more important and needed more today than ever, especially in light of such acquisitions.

Thanks to those who have fought hard to advocate on behalf of all of us in the PEG community.


More subscribers are moving toward the basic tier

According to a recent CNNMoney.com report, more people appear to be moving toward purchasing basic tier cable. Part of the reasoning for this may be cost and also that much of what can be seen on premium cable or phone video service channels can be purchased elsewhere. Although, cable prices have been very competitive. The idea of one in eight people may be expected to cancel cable or satellite subscriptions, because of the cost, raises a question. Does it make sense for some to begin charging or increasing rates for online customers? Eventually the next monopoly will be the highest cost, so is this just another turn in the cycle of spirally rate increases?

Sure, “premium” products can really be purchased for a number of venues ( netflix, etc., for example) , however, the unique local PUBLIC ACCESS programming that exist on basic subscriptions is a huge draw that video providers could embrace as a marketing opportunity.

I think this highlights the need and value of public access centers such as WCCA TV 13. Where niche local programming news and information is accompanied by a comprehensive vehicle to encourage inclusion and participation in electronic media through a public forum that can be wide cast on cable and online. Is something that cable marketing people have ignored for years. Rather than just promote their own infomercial channels and bundle services, they are missing the opportunity to promote a substantial value and return for the buck that Public Access channels offer subscribers, and the whole community.

Cable and phone companies that offer Public Access PEG channels, have something that satellite programming providers do not have. Encouraging online streaming of cable related products, including PEG channels, creates a new win – win marketing opportunity.